West Coast Watch – Rolex Datejust

“A Datejust that dares…

A subtle nod to the beauty of mechanical perfection, the floral motif of the Rolesor Datejust 36 mm unveiled in 2009 is poised on that fine line between the horological and the natural world. While delicate in appearance, this symphony of style and technology in four tones requires nothing less than state-of-the-art resources at the Chêne-Bourg site. Delight in an unprecedented and symbolic flight of fancy.

Pink, green, bronze, gold or silver, the floral motifs that have adorned the dials of the Datejust 36 mm since 2009 are resolutely feminine. The intriguing shape of the corollas is no accident. The delicate petals are none other than the cogs of a mechanical watch movement. These dials are a poetic reminder of the very essence of a Rolex watch – reliable and precise time-keeping.”


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