In the midst of a re-birth, TechnoMarine is the dynamic Geneva Based watch brand known for timepieces that mix a playful attitude with strong design. We believe watches should be cool, fun and user-friendly. Our watches are a reflection of who we are. Drawing from our birthplace – the famed seaside resort, St-Tropez and living up to our name, TechnoMarine infuses elements of water into everything we do.
We’re proud to have been the first ever to put diamonds on a diving chronograph, and we continue to fuse together unexpected combinations-be they materials, methods or simply ideas. We are ready to astonish anew.
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A brand does not become “the” standard for creativity without demonstrating a fresh, spontaneous approach to its art. Perhaps more than any other company, Piaget has risen to this challenge by pushing back the limits of watchmaking expertise toward new horizons marked by boldness and innovation. For Piaget, boldness means asserting its independence and handling extravagance with subtlety. It also means introducing models destined to make a mark on their own era and to stand the test of time. In 1979, the Manufacture launched the Piaget Polo watch. Avant-garde, yet classic enough never to go out of style, it quickly became an icon.
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TAG Heuer takes the Link in a new direction. By rethinking every contour of the Link case we have launched the supremely elegant Calibre 18 Chronograph. Everything about its fine-brushed and polished steel case is subtly, different, especially its ideal 40mm size and slimmer thickness.
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A specialist of technical watches, Breitling has played a crucial role in the development of the wrist chronograph and is a leader in this complication. The firm has shared all the finest moments in the conquest of the skies thanks to its sturdy, reliable and high-performance instruments. The world’s only major watch brand to equip all its models with chronometer-certified movements, the ultimate token of precision, Breitling is also one of the rare companies to produce its own mechanical chronograph movement, entirely developed and manufactured in its own workshops. This family business is also one of the last remaining independent Swiss watch brands.
TAG Heuer is based in Neuchâtel, Switzerland and is led by President and CEO John-Christophe Babin. Jack Heuer, the great grandson of the founder, is the Honorary Chairman. TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland and a watchmaking factory in La Chaux-de-Fonds, Switzerland. The TAG Heuer slogan is “Swiss Avant-Garde Since 1860”.
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Graham is an unrepentantly English name for an exquisitely English watch. If you’re interested in the minutiae of watch making, Graham was the surname of George Graham, born in 1673, master watchmaker who lived in Fleet Street in London.
London was definitely the place to be if you were interested in watchmaking in the 17th and 18th centuries. A highly developed city, it had a business culture, the world’s first scientific society and a navy all of which had pressing time keeping requirements.
Like many Brits before and after him, Graham was more interested in generating lots of ideas than in making money. He created several inventions but never patented any of them.
For example, he created the first stopwatch. He devised a mercury pendulum system for making clocks more accurate in very hot and very cold weather. He also invented the dead-beat escapement which made clocks more accurate in general and built the master clock for Greenwich Royal Observatory. The escapement he invented is today simply known as the Graham Escapement and still used in high-precision pendulum clocks. It is actually a predecessor to the Swiss anchor movement almost universally used in wristwatches.
Graham had a pretty open attitude to sharing his innovations. He often helped fellow horologists like John Harrison and Julien Le Roy to solve problems, and for this acquired the nickname “honest George.”
Maurice Lacroix was founded as part of Desco von Schulthess of Zurich in 1975. Founded in 1889, Desco von Schulthess (Desco) is an older company with roots in the silk trade. Since 1946, Desco has also been a representative for luxury watches including Audemars Piguet, Heuer, Eterna, and Jaeger-LeCoultre. Over the years, Desco became more interested in the watch business, and in 1961 Desco acquired an assembly facility named Tiara in Saignelégier, in the Swiss Canton of Jura. There it produced private label watches for third parties. In 1975, Desco started marketing watches under the brand name Maurice Lacroix. Like other Swiss watch brands, including Rolex and Omega, the brand Maurice Lacroix does not correspond to any one individual.
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In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains.Situated in the Neuchâtel region, the company was dedicated to crafting pocket watches and high-precision clock movements for prestigious brands.
In 1911, Timothée Piaget, the son of Georges Piaget, took over the family firm. The company’s policy has been to be dedicated to the production of wrist watches ever since.
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It was in La Côte-aux-Fées, a small village in the Swiss part of the Jura, that Georges Édouard Piaget sketched the first strokes of what, decades later, was to become an inimitable signature in the world of luxury and fine watchmaking. In 1874, he started his first workshop on the family farm and devoted himself to making high-precision movements that he soon began supplying to the most prestigious brands. The business developed very quickly. Piaget’s fame spread far beyond the crests of the mountains around Neuchâtel, increased by demand from those who already recognized his signature on a movement as a mark of seldom-equaled expertise, and his workshop grew.
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Since 1932, when Omega presented the Marine – the world’s first watch designed for divers – Omega has been synonymous with the professional dive watch. And when the now legendary Seamaster range was launched back in 1948, it further confirmed Omega’s position among sailors and divers as the tough and reliable watch of choice.
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